SEO Audit Explained

We, Growth Skills just won an SEO bid for one of the largest casino groups in the U.S. This made me think about what brands should expect from an SEO Audit and why I think we won. 💡

An SEO Audit is done when you are looking to fix your website, content or app. The goal is to improve keyword rankings, website traffic, leads and revenue; organically from search engines like Google or Bing.

Your expectations of a SEO Audit should be the same as if you were taking your car to a mechanic. 🏎

If you take your car to the mechanic and they do an assessment and come back and say, “Welp this car is in terrible shape, here are all the things you need to fix.” with out helping you fix at least some of them, then you’d probably fire your mechanic.

Same thing with your SEO agency and audit. If they are not helping you implement some of what they are recommending, then tell them to 404 it, meaning make like a page not found and disappear. 🤣

All jokes aside.

You should not be repairing your own car. 🎓

Your SEO agency can’t implement everything, so your development team will have to implement some engineering related items. However, you need to make sure your SEO agency puts in some work. 💪

– New meta titles & descriptions
– Internal links
– Image alt text optimizing
– Blog article creation, optimization and publishing

Are all some of the things they should be implementing.

Finally, you should also, always include these two important KPIs for an SEO Audit:

1. Implement based on prioritization:
Most SEO audits don’t improve performance because brands don’t implement
the recommendations. Track implementation and results from them.
If your car mechanic told you your breaks needed changing, you’d probably let
them change them. You won’t wait until after you crashed to implement that change. Same thing here.

2. Increase conversions
Conversions should be top priority for an SEO Audit. If your team is just looking at keyword rankings and website traffic then they are not making you as much money as they could. They should be signing up to your offerings and buying your products so they can audit the path to purchase and check out flows. This will help you make more money from all channels and your current website traffic.

I hope this helps. I’m rooting for you. DM if you need help with anything.

Watch the full video for revenue results from adding conversions to your SEO Audit.