How To Grow Your Brand Like Stanley

Stanley revenue went from $75 million to $750 million in revenue in a few short years. 🚀

Stanley sells different cups in various sizes that retail between $35-$50 depending on which you buy. The 40z Stanley Quencher is the most popular and likely to turn you feral in your pursuit of getting one.

The craze around this thirst quencher is so insane that now you don’t have to love hockey to get punched in the mouth for a Stanley Cup. You can just go to the mall and get tuned up by a flock of Gen Z girls in your quest to buy one. ☠ 🤣

That is if there are any left because: 😆
– A woman stole 65 Stanley cups worth over $2,500
– Stanley cups were the most popular stocking stuffer this Christmas
– Products have sold on StockX and other sites for thousands of dollars

Here is how the Stanley brand grew so fast: 🎓
1️⃣ Hired an Expert
They hired Terrence Reilly who made Crocs famous. Terrence interviewed customers, listened to what they wanted, and bet big on Influencers.

2️⃣ Great Product
A car was destroyed in a fire and the only thing that survived the fire was the Stanley Cup with ice inside. This shows how good the product is and created some bad ass product lore.

3️⃣ Partner – Product Lore
They partnered with The Buy Guide and other platforms and celebrities to promote new products and move units.

4️⃣ Influencers
Influencers on TikTok and other social media platforms helped them sell over 10 million quenchers. Influencer videos went viral garnering hundreds of millions of views.

So if you are looking to grow your brand make sure to build and amazing product, hire an expert to market it, partner to promote it and leverage Influencers to help it go viral.

I’m rooting for you. 👏