Lavall Chichester

Fractional Chief Marketing Officer (CMO)

Business Consultant

Entreprenuer

Investor

Lavall Chichester

Fractional Chief Marketing Officer (CMO)

Business Consultant

Entreprenuer

Investor

Blog Post

How I Generated $640K in Sales and 75K+ Monthly Website Traffic Using SparkToro

June 20, 2024 Blog, Thoughts

Here is one tool that helped me:
– Generate over $640,000 in B2B sales revenue
– Build a new website with over 75,000 in monthly traffic and 65 million plus in organic Google search impressions

All in less than a year, smashing both my sales and marketing goals.

Audience Development software, SparkToro is one of my secret weapons when it comes to sales and marketing.

[ 📽 Watch the full video for a list of my favorite features]

Here are some of my favorite use cases.

1️⃣ New Business:
I’ve used SparkToro as part of my pitch process to show how we at Growth Skills use audience data for content ideation, distribution, media buying and even Authority Building (link building). Last year I’ve closed over $640,000 in new business by adding data from SparkToro in my pitch decks, as well as showing potential clients how we use audience data to create unique & helpful content.

2️⃣ Persona Development:
SparkToro gives you incredible amount of data points that you can use to develop personas and even map part of their journey across the web. They also give you demographics, gender, social accounts followed, podcast listened to and more.

3️⃣ Content, Business & Product Ideation:
I’ve traveled the world speaking at conferences about how my agency Growth Skills used audience data to build a million dollar brand. We used SparkToro to find a niche with in a niche and built Flavor Fix which, is the first media property catering to people who like cannabis, CBD and alcohol. We now use this methodology for our cybersecurity, financial services, healthcare and all other clients.

4️⃣ Competitive Analysis:
I love dropping a clients competitors website into SparkToro and using the data to get a sense of their audience, keywords they rank for and more.

To put this in a different way:
– If I were a Samurai, SparkToro would be my Katana
– If I were a Cowboy, it would be my six shooter
– If I were Bruce Lee, it would be my cheeky little smile and Nunchucks

But, since I’m a World Class Full Contact sales and marketer; SparkToro sits at the top of my technology stack and has helped me make my clients millions of dollars. It’s helped me win awards, close deals, and buy diapers for my three year old baby girl.

I highly recommend you check out SparkToro and put it to work. You get out what you put in, so take action. I’m rooting for you. I’m here if you need help with anything.

Shout out to SparkToro team Rand FishkinCasey Henry and Amanda Natividad for building an amazing product.

Write a comment