What You Should Know About Google’s March 2024 Algorithm Update
Google recently had a data leak that shows how their search algorithm works.
Of course the SEO industry got a hold of the data and lost their collective minds. 🤯
[Watch the video for my full commentary] 📽
This leak was the evidence that we SEO professionals needed to prove that Google has been gaslighting us for years.
Much respect to Rand Fishkin for getting a hold of the data and for being right about a lot of what Google has been saying is wrong about how we think the algorithm works.
For years, he has been fighting many fights against the grain. Tens of thousands of people have benefited from his efforts and teaching from those fights.
Props to Michael King king for his brilliant break down of the data.
Now, here is how brands can use what we learned from the data to improve your SEO performance.
1. Unique Content
The best way to create unique content is to use proprietary data and audience tools like SparkToro and Dstillery to create content that solves a problem, entertains or educates your audience.
2. Domain Authority & Brand Building
This is real so build those links from quality websites. Your PR team is your best resources for link building. Partner with them to build your brand and website’s authority. Building a strong brand will help you win in SEO and all other channels.
3. Website Engagement: Clicks, Bounce rates etc
A Google leak shouldn’t have to tell you that website engagement is important for you to prioritize it. If people walked in to your house and then ran out right away because it stinks, then you would probably optimize your house so it smelled good. That’s how people feel about your website when your bounce rate is high and they don’t convert. It stinks! 🤣
Plus, conversions is my favorite engagement metric. Most brands use Google Analytics so Google knows if people convert and will reward that with rankings. I love conversions because diapers are expensive.
4. YMYL
Your Money & Your Life is important from an authority standpoint. Get experts to write or review and co-sign your content. We helped BetterVet do this by having their vets review all articles. They have continued to grow on Google regardless of the algorithm update chaos.
5. Fresh Content
Google wants fresh content. Publish, quality content often. Quality is better than quantity. Refresh and update older pages with new content.
6. SEOs Legends Have Unwavering Faith in Their Craft
The most important consequence of this is proof that the SEO professionals were right about most of their recommendations. Please watch the video for my full commentary because LinkedIn has a word limit.📽